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"What's the bottom Line?" It's all here in one PDF. Read here
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We will be with SPD by April 15th! |
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Well that is not true, of course. But he was pretty damn successful with his book. It’s a fine bit of work but he really went out there with it and made things catch fire. This is not my area of expertise, marketing has always eluded me. But this is why our sales are lagging. Not that we have poorly chosen books … No it is because I haven’t really marketed your book the way it should be done. Part of this was the distribution on Cafepress. This was not a long-term viable option but got books out there. We are here now. And that is all that matters now! Your book is great or I would not have wasted time on this. It costs $1500 in graphic services, development, and general human services to make this book come alive! This is what I am good at and Mike was kind enough on advising me on how what makes a great author press kit and what does not. Mike is the artistic director of Just Buffalo literary center so he sees a lot of these things and was quite kind in his help. On the next page are several resources for sending
out your book. Order books on the webpage provided. Make out a letter
of introduction on the author letterhead included. Send the book
and letter out to any of the 150 reviewers, magazines and journals
in a webpage as well as in a savable Excel document. Simply use
your mouse to right click on the link as save to your desktop and
open with a spreadsheet program. [Special thanks to Amy King for
providing this list!] This is all ready to import into the letterhead
as a mail merge! Also included is a link to Spencer Selby’s
list of experimental journals. This list is kept current and has
links along with post addresses. And to finish up are a list of
links where your book is available for sale.
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Publisher Contact Information
Geoffrey Gatza 716-873-5454 editor@blazevox.org www.blazevox.org
Press Kit List of Goodies Order books List of Reviewers and Journals Excell document (right
click and choose save as) Webpage of current journals with address Author Letterhead BlazeVOX [books] Catalog
Baker Taylor Online Sales BlazeVOX [books] book page http://www.blazevox.org |
Since
we have no marketing department we have prepared this as a DIY kit.
This was developed from a wonderful idea by Michael Kelleher who
did something quite similar to this. He was swift enough to grab
our logo and create letterhead. He wrote out an introduction to
his book with a quote from Creeley along with a copy of his book
to about 50 or so reviewers around the world. Long story short he
was very successful. He now lives on a yacht sailing between Buffalo
and Tierra del Fuego. 
Download this as a PDF
